Meet the Team

Coaches, mentors, virtual assistants

Our team combines decades of experience

Lucy Smith, a smiling woman wearing glasses and a bright pink top, and founder and director of Inclusive Change, standing in front of an Inclusive banner.

Lucy

Founder and Director

Lucy is the founder of Inclusive Change and Inclusive Change at Work CIC. She has lived experience of neurodiversity and has been working in the area of neurodiversity for 8 years. Lucy combines a career in change management in internationally renowned organisations with experience in education to create thoughtful and inspiring training and consultancy services.

Daniel Biddle, a smiling man wearing glasses, a grey jumper, and a collared shirt, and director of Inclusive Change, in front of an Inclusive Change banner.

Daniel

Director

Daniel is a highly experienced accessibility consultant with extensive experience of disability. Daniel has particular expertise in acquired disability, including acquired neurodiversity. He established the National Disability Employment & Advisory Service in 2022 and focuses on supporting neurodivergent young people & adults into employment.

Andy Jackson, a man with a shaved head and a neatly trimmed grey beard, wearing a burgundy zip-up jumper, and non-executive director of Inclusive Change, sitting in front of some green plants in the background.

Andy

Non-Executive Director

Andy.jackson@icaw-cic.com

Becca Burke, a smiling woman with long blonde hair, wearing a black-and-white striped top and a lanyard, and operational support specialist of Inclusive Change, standing in front of an Inclusive Change banner.

Becca
Operational Support Specialist

becca.edwards@inclusivechange.co.uk

Carly Little, a woman with straight blonde hair, wearing a black top, and a lanyard, and operations manager of Inclusive Change, standing in front of an Inclusive Change banner.

Carly

Operations Manager

carly@inclusivechange.co.uk

Cameron Dicker, a young man wearing glasses, a Fall Out Boy t-shirt, and a lanyard, and digital communities apprentice in Inclusive Change, standing in front of an Inclusive Change banner.

Cam

Digital Communities Apprentice

cameron@inclusivechange.co.uk

Chiara Wakeley, a smiling woman with long brown hair, wearing a blue top, and social media coordinator of Inclusive Change, posing in a friendly and approachable manner.

Chiara

Social Media Coordinator

chiara.wakely@inclusivechange.co.uk

Emily Chittell, a woman with short, curly grey hair wearing a black top and a cream jumper with a black bird pattern, project manager of Inclusive Change, standing in front of an Inclusive Change banner.

Emily

Project Manager

emily@inclusivechange.co.uk

Holly Smith, a smiling young woman with shoulder-length light brown hair, wearing a patterned vest over a black top and a lanyard, and support operations team manager of Inclusive Change, standing in front of an Inclusive Change banner.

Holly

Support Operations Team Manager

holly@inclusivechange.co.uk

Lou Temlett, a woman with short auburn hair, wearing glasses, a green top, a black-and-beige patterned scarf, and a lanyard, and non-executive director and MBTI coach, standing in front of an Inclusive Change banner.

Lou

Non-Executive Director & MBTI Coach

lou@inclusivechange.co.uk

Richard Smith, a smiling man with short dark hair and a bear, wearing a maroon jumper over a chequered shirt and a lanyard, and operations director of Inclusive Change, standing in front of an Inclusive Change banner.

Rich

Operations Director

rich@inclusivechange.co.uk

Meet Our Associates

Sarah Okoro, a smiling woman with short blonde hair, wearing a white blouse under a red-and-black tartan pinafore dress, with gold earrings and a gold necklace, and virtual assistant with Inclusive Change.

Sarah

Virtual Assistant

sarah.okoro@inclusivechange.co.uk

Stephanie Benfield, a smiling woman with long, wavy blonde hair, wearing a white sleeveless blouse and light blue jeans, virtual assistant with Inclusive Change, standing outdoors against a colourful mural background.

Stephanie

Workplace Strategy & Neurodiversity Coach

hello@stephaniebenfield.com

Vicky Henderson, a smiling woman with long brown hair and glasses, wearing a black turtleneck and bracelets, and virtual assistant with Inclusive Change, standing in front of an Inclusive Change banner.

Vicky

Job Coach

vicky@inclusivechange.co.uk

Neil, a smiling man with short light brown hair and a full beard, wearing a green-collared shirt, and virtual assistant with Inclusive Change, seated at a wooden table in a casual setting with metal chairs and industrial-style decor in the background.

Neil

Virtual Assistant

neil@inclusivechange.co.uk

Sarah Okoro, a smiling woman with short blonde hair, wearing a white blouse under a red-and-black tartan pinafore dress, with gold earrings and a gold necklace, and virtual assistant with Inclusive Change.

Sarah

Workplace Strategy & Neurodiversity Coach

Check out these blogs written by some of our amazing team members.

The TikTok logo against a backdrop of fireworks

The Hidden Dangers of TikTok - What you need to know

March 14, 20253 min read

The Hidden Dangers of TikTok – What You Need to Know

TikTok has taken the world by storm, becoming one of the most popular social media platforms, especially among younger audiences. With its fast-paced, highly engaging content, TikTok has revolutionized how we consume media. However, the platform has also faced significant criticism for allowing dangerous stunts and challenges to spread rapidly. While TikTok does have community guidelines, the issue is more complex than it seems. Let’s break down the hidden dangers of TikTok and why harmful trends gain traction.

Why Dangerous Challenges Spread on TikTok

TikTok logo with a firework backdrop

1. The Viral Nature of Content

TikTok’s powerful algorithm prioritizes engagement, meaning content that sparks strong reactions—whether excitement, shock, or controversy—gets pushed to more users. As a result, extreme or dangerous challenges often gain rapid visibility, reaching millions before they can be flagged as harmful.

2. User-Generated Content & Limited Pre-emptive Moderation

Since TikTok is built around user-generated content, it’s difficult for the platform to stop dangerous challenges before they start trending. Unlike traditional media, where content is curated and reviewed before publication, TikTok videos can go viral instantly without oversight, making proactive intervention nearly impossible.

3. Delayed Moderation & Reactive Policies

Although TikTok has community guidelines that prohibit harmful behavior, moderation often happens after a trend has already gained momentum. By the time a challenge is flagged and removed, thousands—sometimes millions—of users may have already seen, participated in, or shared it.

4. Peer Pressure & Social Validation

Many TikTok users, especially younger audiences, feel pressure to participate in viral challenges to gain likes, followers, and validation. This social reinforcement can lead individuals to take part in stunts they might not otherwise consider, often without fully understanding the risks involved.

5. The Difficulty of Policing Trends

Some challenges appear harmless at first but become risky when widely imitated. A challenge that starts as a simple prank can escalate into something dangerous as users attempt to outdo one another for views and engagement. By the time TikTok intervenes, the damage may already be done.

Additional Concerns About TikTok

Beyond dangerous challenges, TikTok has raised other safety and privacy concerns:

  • Data Privacy & Security Risks – TikTok collects vast amounts of user data, including location, device information, and browsing habits. There have been concerns about how this data is stored and shared.

  • Predatory Behavior & Exploitation – The platform’s open nature allows strangers to interact with minors, raising concerns about online safety and inappropriate content.

  • Mental Health Impact – The constant exposure to curated, often unrealistic content can contribute to anxiety, depression, and low self-esteem, especially among young users.

How to Stay Safe on TikTok

While TikTok can be an entertaining and creative platform, users should take precautions to protect themselves:

  • Think Before You Participate – Not all challenges are harmless. Always assess risks before attempting any viral trend.

  • Adjust Privacy Settings – Limit who can interact with your content and send you messages.

  • Report Dangerous Content – If you come across harmful or misleading challenges, report them immediately.

  • Educate Young Users – Parents and guardians should have open conversations with children about online safety and the potential dangers of viral trends.

Final Thoughts

TikTok’s fast-moving culture makes it an exciting and engaging platform, but it also presents real risks. Understanding how the algorithm works, recognizing the dangers of viral challenges, and taking proactive safety measures can help users navigate the platform responsibly. Whether you're a creator or a viewer, staying informed is the best way to enjoy TikTok without falling into its hidden dangers.

Mark. E

Mark is one of our valued volunteers for Project Sandbox and Scam Me podcast.

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Inclusive Change At Work CIC

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Bradley Stoke

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